Europe

Austria

In 1994, the first Austrian H&M store opened in beautiful Vienna. There are now more than 60 stores all over the country.

First store: 1994
Number of stores 31 May 2013: 69
Sales in 2012: SEK 4,782 m

Belgium

Since the opening of its first store in 1992, H&M has continued to expand in small but fashion-conscious Belgium. Today there are stores in all the main cities and shopping centres. COS also has two Belgian stores.

First store: 1992
Number of stores 31 May 2013: 72
Sales in 2012: SEK 3,308 m

Bulgaria

The first H&M store in Bulgaria opened in Sofia in spring 2012.

First store: 2012
Number of stores 31 May 2013: 10
Sales in 2012: SEK 121 m

Croatia

Our first store in Croatia opened in spring 2011, in Zagreb’s Cvjetni, an exclusive shopping mall in the city centre.

First store: 2011
Number of stores 31 May 2013: 12
Sales in 2012: SEK 608 m

Czech Republic

In 2003 H&M expanded into four new markets, one of which was the Czech Republic. Since 2011, Czech customers can also shop COS and Monki through e-commerce.

First store: 2003
Number of stores 31 May 2013: 35
Sales in 2012: SEK 769 m

Denmark

In 1967 H&M opened its first store in Denmark, making it our third sales market. Copenhagen’s Kastrup also houses the first H&M airport store. COS, Monki and Weekday have stores in Denmark, and in 2009 Cheap Monday opened its very first store in Copenhagen.

First store: 1967
Number of stores 31 May 2013: 95
Sales in 2012: SEK 4,297 m

Estonia

The first three H&M stores will open in Tallinn in autumn 2013.

Finland

Finland, where H&M arrived in 1997, is our most recent Nordic market – but the capital Helsinki already boosts H&M, Monki, Weekday and H&M Home stores. In 2012, they will also be joined by Finland’s first COS store.

First store: 1997
Number of stores 31 May 2013: 54
Sales in 2012: SEK 2,429 m

France

Since H&M first moved into the market in 1998, France has seen rapid expansion. Today H&M is represented across the whole country. COS is also present in several French locations.

First store: 1998
Number of stores 31 May 2013: 192
Sales in 2012: SEK 9,976 m

Germany

Germany is H&M's biggest market, accounting for approximately a third of total sales. Growth continues to be strong and more stores will be added. COS, Monki and Weekday are all present on the German market.

First store: 1980
Number of stores 31 May 2013: 410
Sales in 2012: SEK 30,303 m

Greece

The Greek customers first queued up outside H&M in spring 2007, when Athens got it’s first store. Expansion has continued ever since.

First store: 2007
Number of stores 31 May 2013: 26
Sales in 2012: SEK 841 m

Hungary

A long-awaited first Hungarian H&M store opened up in Budapest in 2005, since then more stores have been added in rapid pace. In 2011, COS and Monki opened up online sales to Hungary.

First store: 2005
Number of stores 31 May 2013: 29
Sales in 2012: SEK 622 m

Ireland

H&M opened a first store in Dundrum, Ireland in 2005. Today there are H&M and COS stores in all major cities. Irish customers can also shop COS and Monki online since 2011.

First store: 2005
Number of stores 31 May 2013: 17
Sales in 2012: SEK 581 m

Italy

In 2003 H&M added Italy to its portfolio of markets with the opening of a first store in Milan’s elegant shopping street, Corso Vittorio Emanuele. In 2012 COS will open its very first Italian store, also located in the fashion-capital of Milan.

First store: 2003
Number of stores 31 May 2013: 108
Sales in 2012: 4,861

Latvia

In September 2012 H&M opened its first store in central Riga.

First store: 2012
Number of stores 31 May 2013: 2
Sales in 2012: SEK 36 m

Lithuania

Lithuania will be a new H&M market in autumn 2013 when the first H&M stores open in Vilnius.

Luxembourg

For obvious reasons Luxembourg is one of our smallest markets. It shares its head office with its slightly larger neighbour Belgium.

First store: 1996
Number of stores 31 May 2013: 10
Sales in 2012: SEK 374 m

Netherlands

H&M established its first base in the Netherlands in 1989. Despite the country’s small size, there are more than 100 H&M stores spread across Netherlands. In addition, COS and Monki have shops in the country.

First store: 1989
Number of stores 31 May 2013: 128
Sales in 2012: SEK 6,688 m

Norway

In 1964 H&M opened its first store outside of Sweden. This Norwegian newcomer rapidly became a huge success and today there are H&M stores in all major cities.

First store: 1964
Number of stores 31 May 2013: 112
Sales in 2012: SEK 5,615 m

Poland

H&M's first store in Poland opened at the Wola Park Shopping Centre in Warsaw in 2003, since then H&M has expanded across the country. During summer 2012 COS will open its first Polish store in Warsaw. In 2011 COS and Monki started retailing online to Poland.

First store: 2003
Number of stores 31 May 2013: 112
Sales in 2012: SEK2,947 m

Portugal

The first store in Portugal opened in 2003 in Lisbon. Since then H&M has expanded across the country. COS and Monki opened online stores in Portugal in 2011.

First store: 2003
Number of stores 31 May 2013: 26
Sales in 2012: SEK 862 m

Romania

We opened our first store in Romania in spring 2011. Today there are several H&M stores located in the best shopping hubs throughout the country.

First store: 2011
Number of stores 31 May 2013 : 25
Sales in 2012: SEK 635 m

Russia

H&M opened its first store in Russia in March 2009 and today several areas of Russia, including St Petersburg and Moscow have their own H&M’s.

First store: 2009
Number of stores 31 May 2013: 43
Sales in 2012: SEK 2,122 m

Serbia

The first store in Serbia, in the capital Belgrade, is planned to open at the end of 2013.

Slovakia

The expansion in Eastern Europe continued throughout spring 2007, with the opening of Slovakia's first store in the capital Bratislava. In 2011, COS and Monki opened up their online stores to customers in Slovakia.

First store: 2007
Number of stores 31 May 2013: 13
Sales in 2012: SEK 339 m

Slovenia

In August 2004 the doors of our first store in Slovenia opened up in Maribor, Probanka.

First store: 2004
Number of stores 31 May 2013: 12
Sales in 2012: SEK 485 m

Spain

In spring 2000, H&M first came to Spain – and was an immediate success. Since then expansion has continued, including the recent openings of several COS stores. Since 2011 COS and Monki also ship to Spain through their online stores.

First store: 2000
Number of stores 31 May 2013: 154
Sales in 2012: SEK 5,807 m

Sweden

The very first H&M store was opened by Erling Persson in Västerås in 1947. Following explosive expansion – especially throughout the 1990s – Sweden is today one of our biggest markets. In addition, COS, Monki, Weekday and Cheap Monday all have stores across the country.

First store: 1947
Number of stores 31 May 2013: 179
Sales in 2012: SEK 8,225 m

Switzerland

H&M has had a presence in Switzerland since 1978, when it became one of our first overseas markets.

First store: 1978
Number of stores 31 May 2013: 84
Sales in 2012: SEK 5,821 m

Turkey

In November 2010 we opened our first store in Turkey’s Forum Istanbul, one of the largest shopping centres in Europe.

First store: 2010
Number of stores 31 May 2013: 16
Sales in 2012: SEK 443 m

United Kingdom

The first H&M store in London opened in 1976, making the UK a first market outside of Scandinavia. H&M has developed well in the UK and is currently our third largest market. Cheap Monday has concessions in the UK and opened its first own store in 2012 on Carnaby St, London. Monki, COS and H&M Home also have stores in the UK, as well as e-commerce.

First store: 1976
Number of stores 31 May 2013: 233
Sales in 2012: SEK 10,413 m