Our business idea is to offer fashion and quality at the best price. To us, ‘quality’ includes that our products should be produced, transported and sold with care for people and the environment. Our customers are at the core of everything we do and our success depends on our ability to deliver what they want.
We always want to inspire and surprise our customers and strengthen our customer offering. As they become increasingly conscious of environmental and social issues, adding sustainability value to our products is one way to achieve this. By making more sustainable choices available to all our customers around the world, we can together contribute to a more sustainable fashion future.
Our regular coordinated Conscious Collections are at the forefront of both fashion and sustainability. They show very clearly that choosing greener fashion does not mean compromising on design or price. Our permanent broad range of various Conscious Products makes a better choice easier for our customers and applies these innovations on a bigger scale.
But this is only the beginning of our journey. We keep working every day to make all our products more sustainable, piece-by-piece and throughout our entire range.
Karl-Johan Persson, CEO gives his opinion on H&M's sustain-ability program. Click here
Watch videos about our sustainability work. Click here
A few case studies on some of the work we do. Click here
H&M has defined seven ambitious commitments on sustainability which we work hard every day to achieve.
1 - Provide fashion for conscious customers
2 - Choose and reward responsible partners
Find out about our sustainability performance in the latest Concious Actions Sustainability Report 2012.
Little time? Take a quick glance through the highlights from 2012.
