Every year, tons of textiles end up in landfills. But as much as 95% of these textiles and clothes could be used again. That’s why we are now collecting clothes in our stores. Clothes of any brand, in any quality and any condition.
If you’ve got something worn, torn or hopelessly out of style – don’t throw it away or let it pile up in the back of your wardrobe. Bring it to us and help reduce the amount of fashion being wasted.
Bring your unwanted clothes to any H&M store. For each bag of clothes you hand in, you will receive a £5 voucher to redeem on your next purchase of £30 or more.
Your clothes are sent with our usual deliveries to the nearest processing plant. The clothes are then graded and hand-sorted. Zero waste is the goal. Items that are too worn and torn to be reused will be recycled and turned into raw materials and new products.
Rewear - Clothing that can be worn again is marketed worldwide as second-hand goods.
Reuse -Textiles that are no longer suitable to wear are converted into other products, such as cleaning cloths.
Recycle -Textiles that can’t be reused get a new chance as textile fibres, or are used to manufacture products such as damping and insulating materials for the auto industry.
Energy -When rewear, reuse and recycle are not options, textiles are used to produce energy.
We want to reduce the environmental impact of the fashion industry by limiting the amount of waste ending up in landfills.
During the roll-out phase selected stores will be able to collect clothes. You can find these stores in our Store Locator at www.hm.com/longlivefashion.
Of course not. Any piece of clothing, of any brand, and in any condition is welcome.
To start off, we only accept clothing.
Each customer can hand in a maximum of two shopping bags of clothes every day.
You will receive one voucher redeemable on your next purchase for each shopping bag of clothes you bring in.
I:CO has a reliable product and system that we have evaluated and experienced in a successful pilot project. I:CO provides the infrastructure for closing the loop in which your unwanted clothes are repeatedly reprocessed and made available for new use.
No. Our revenues will be used to reward our customers, to make donations to local charity organisations and to invest in recycling innovation.
For each kilogram of clothes we collect, 0.02 EUR* will be donated to a local charity organisation chosen by H&M.
Karl-Johan Persson, CEO gives his opinion on H&M's sustain-ability program. Click here
Watch videos about our sustainability work. Click here
A few case studies on some of the work we do. Click here
H&M has defined seven ambitious commitments on sustainability which we work hard every day to achieve.
1 - Provide fashion for conscious customers
2 - Choose and reward responsible partners
Find out about our sustainability performance in the latest Concious Actions Sustainability Report 2012.
Little time? Take a quick glance through the highlights from 2012.
