Animal welfare and the protection of endangered species are important to us. For several years, we have been committed to not using real fur in our collections and to not testing our cosmetic products on animals. H&M is a Fur Free Alliance listed retailer.
In 2009, we updated our product policy and added, among other things, stricter requirements on angora wool, merino wool, use of animal skin and feathers and downs.
Accordingly, during 2010 we began auditing angora farms. We implemented a self-assessment programme for all farms supplying into the H&M value chain and a traceability system to connect farms supplying angora fibres to our suppliers.
Karl-Johan Persson, CEO gives his opinion on H&M's sustain-ability program. Click here
Watch videos about our sustainability work. Click here
A few case studies on some of the work we do. Click here
H&M has defined seven ambitious commitments on sustainability which we work hard every day to achieve.
1 - Provide fashion for conscious customers
2 - Choose and reward responsible partners
Find out about our sustainability performance in the latest Concious Actions Sustainability Report 2012.
Little time? Take a quick glance through the highlights from 2012.
