We therefore address environmental issues through programmes in Bangladesh and China. The programmes promote around 40 easy-to-implement environmental measures that are directly linked to cost savings and profitability.
As announced in our 2009 sustainability report, the programme now involves the NGOs Solidaridad and the Natural Resourcse Defense Council, as well as the Chinese Dyeing Mill Association, to further promote better practices in Chinese mills. The programme runs on-site evaluations, provides action plans and workshops and shares best practice examples. Currently 10 mills are participating in the programme.
Since May 2010 the programme has been a multistakeholder initiative involving the NGOs IFC-SEDF, TNO and Solidaridad, as well as a number of other brands. It is designed to have a sector-wide impact through the promotion of environmental improvement measures. Six vertically integrated H&M suppliers are currently participating.