Water conscious denim saves 450 million litres of water
Rinse-washing denim garments to achieve a desired finish is a waterintensive process. We are working with our suppliers to apply better techniques, reducing this water use.
Water conscious denim saves 450 million litres of water
Initial trials in 2009 showed that process optimisation can deliver water savings of up to 30 percent. In 2010 we produced denim following this approach on a greater scale and achieved water savings of approximately 50 million litres relative to previous production methods. We set a target of achieving a reduction of 100 million litres in 2011. By introducing these techniques on a broader scale we achieved a reduction of 300 million litres instead. In 2012 alone, this reduced water usage by estimated 450 million litres compared to conventional production processes.
A message from our CEO
Karl-Johan Persson, CEO gives his opinion on H&M's sustain-ability program. Click here
Videos
Watch videos about our sustainability work. Click here
Case studies
A few case studies on some of the work we do. Click here
Seven commitments
H&M has defined seven ambitious commitments on sustainability which we work hard every day to achieve.
1 - Provide fashion for conscious customers
2 - Choose and reward responsible partners
Reporting
Find out about our sustainability performance in the latest Concious Actions Sustainability Report 2012.
Little time? Take a quick glance through the highlights from 2012.