H&M has expanded substantially in recent years. Today almost 2,500 stores are spread across 44 markets. The H&M Group includes H&M and H&M Home as well as COS, Monki, Weekday and Cheap Monday – independent brands that express their own sense of fashion.
Germany is H&M’s largest market, followed by the US, France and the UK. Looking forward, H&M sees great potential for continued expansion in existing as well as new markets. H&M, COS, Monki, Cheap Monday and Weekday will all continue growing through more stores but also on digital platforms such as H&M.com, mobile apps and social media.
In some markets H&M is collaborating with franchise partners, but franchising is not part of the general expansion strategy.
Approximately 2,500 stores in 44 markets
H&M, COS, Monki, Cheap Monday & Weekday. Five brands with different collections.
How does H&M build up its range?
The first store opened in 1947 in Västerås, Sweden.
