Informing, inspiring, interacting
Through social media, H&M can inspire, inform and interact with customers, wherever they are in the world.
H&M has established a strong social media presence that will only continue to grow. Today, we are part of our customers’ daily life through our pages on Facebook, Twitter, Instagram, Google+ and YouTube as well as the Chinese social networks Youku and Sina Weibo. Each network is updated on a regular basis.
Through social media, millions of H&M fans and followers share ideas and opinions and get quick answer to their queries. New fashion videos and reports are uploaded onto YouTube weekly and have already been seen more than 10 million times.
Through the H&M apps, customers can explore the latest collections and campaigns, find out what’s new at H&M and locate our stores. At the launch in August 2010, the iPhone app was the most downloaded application in almost all of H&M’s markets.
Our business concept
Fashion and quality at the best price
Quick facts
Approximately 2,500 stores in 44 markets
Brands
H&M, COS, Monki, Cheap Monday & Weekday. Five brands with different collections.
From idea to store
How does H&M build up its range?
Our history
The first store opened in 1947 in Västerås, Sweden.