Conscious*

Our vision is that all business operations shall be run in a way that is economically, socially and environmentally sustainable

 

*is the name for all the work we do to offer you

more sustainable fashion, both today and tomorrow.

Conscious Collection

Intensified efforts for a better Bangladesh

H&M wants to contribute to lasting improvement for people working in the clothing industry in Bangladesh. Now efforts are being stepped up, with the goal of supporting social development in the long term. Find out more about this.

All for Children

All for Children is a unique five-year collaboration project between H&M and UNICEF. The aim is to protect children's rights in cotton producing areas in Tamil Nadu, India.  Want to find out more? Watch, listen and read about this project and what else we do to strengthen communities.

Introducing organic hemp

Organic hemp is the latest addition to H&M’s constantly growing range of conscious materials. Organically grown, it uses less water than cotton or linen, doesn’t need pesticides or fertilisers and can thrive in all sorts of soils and climates. We used organic hemp in some of the pieces from our Exclusive Conscious Collection.

Conscious Actions Sustainability Report 2011

H&M is committed to transparent reporting on its sustainability performance. Read our latest Conscious* Actions Sustainability Report 2011. Little time? Take a quick glance through the highlights from 2011.