H&M Conscious is the name for all H&M’s work for a more sustainable fashion future. It is an approach to managing our business based on the vision that all our operations should be run in a way that is economically, socially and environmentally sustainable. This means that the needs of both present and future generations should be respected in everything that we do.
People, planet and profit: at H&M, we believe that being fully aware of the interconnected nature of these three elements is the key to the longterm success of our business.
In order to help us achieve our vision, we broke it down into seven strategic, long-term commitments.
These commitments are an integral element of our business strategy and they cover every stage of our product life cycle, from designing our fashion to how our customers care for the garments they buy.
Based on constant dialogue with our external stakeholders and our colleagues across the business, we have built a process to identify and prioritise the actions that we need to take over the short and medium term to help us to meet each of these long term commitments.
We call all these our Conscious Actions. Throughout the year we monitor the progress we make towards completing these actions, review and improve our methods and add more actions as our understanding of how to fulfil our commitments improves.
You can find our latest Conscious Actions related to each commitment on this website and learn more about how far we have come!
Karl-Johan Persson, CEO gives his opinion on H&M's sustain-ability program. Click here
Watch videos about our sustainability work. Click here
A few case studies on some of the work we do. Click here
H&M has defined seven ambitious commitments on sustainability which we work hard every day to achieve.
Provide fashion for conscious customers
Choose and reward responsible partners
Find out about our sustainability performance in the latest Concious Actions Sustainability Report 2011.
Little time? Take a quick glance through the highlights from 2011.
