Every year tonnes of textiles are thrown out and end up in landfill. As much as 95% of these clothes could be used again; re-worn, reused or recycled - depending on the state of the garment.
Producing new resources – such as cotton – to make garments at one end and wasting them on the other does not make business sense. Also it doubles the stress on our environment. This is why we have launched a global garment collecting initiative as the first fashion company in the world.
New life to old garments
By collecting used garments H&M contributes to reduce textile waste and turning old textile fibers into new yarn. Recycled textiles decrease the use of raw materials - like water and oil - otherwise needed to produce new fibres such as cotton and polyester.
Don’t let fashion go to waste
In all our markets our customers have the opportunity to bring any unwanted clothes to H&M stores and give them a new life. We encourage our customers to see their old garments in a new way – it’s not waste but a valuable resource. We want them to change their behaviour and provide them with an easy solution not to let fashion go to waste.
The garments are separated in three groups:
- Rewear – clothing that can be worn again is sold as second-hand goods worldwide
- Reuse – textiles that are no longer suitable to wear and converted into other products, such as cleaning cloths
- Recycle – textiles that can’t be reused can be turned into textile fibres or used to manufacture products such as insulating materials for the auto industry
In the long run, we want to create new clothes out of the collected garments and close the loop on textile fibres.
Any revenue from the Garment Collecting programme will be invested in technology for recycling processes in textiles and social projects.