Facts About H&M

H&M – fashion and quality at the best price

We are a design-driven, creative and responsible global fashion company. Around 116,000 employees worldwide work passionately to always exceed customer expectations.

H&M’s business concept is to offer fashion and quality at the best price.

H&M was established by Erling Persson who opened the first store in Västerås, Sweden in 1947. Today there are 3,200 stores in 54 countries.

H & M Hennes & Mauritz AB comprises six independent brands: H&M, COS, Monki, Weekday, Cheap Monday and & Other Stories.

116,000 dedicated people, all passionate about fashion, are employed by H&M.

H&M offers everything from the hottest trends to the best in basics for women, men, teenagers and children complete with shoes, accessories, cosmetics and a home interiors concept.

The collections are created by 160 in-house designers and 100 pattern makers.

Sustainability is an integral part of H&M’s operations and we work actively to ensure a more sustainable chain of design, manufacturing and product handling for both people and the environment.

H&M does not own any factories, but instead works with 900 independent suppliers, mainly in Asia and Europe.

H&M’s growth target is to increase the number of stores by 10–15 percent per year and at the same time increase sales in comparable units. The growth is entirely self-financed.

Online shopping is available in several European countries and in the US. H&M sees potential for online sales in all markets.

Quality is key for H&M – from initial idea to final product.

Strong, clear values guide the teamwork at H&M. These values comprise the H&M Spirit, which is rooted in a fundamental respect for the individual and a firm belief in each person’s ability to show initiative.

business concept

Quick facts

Approximately 3,200 stores in 54 markets.

 

 

The H&M Way

"The H&M Way" (PDF) defines who we are, what we do and how we do it.

Brands

H&M, & Other Stories, Cheap Monday, COS, Monki and Weekday. Six brands with different collections.

From idea to store

history

The first store opened in 1947 in Västerås, Sweden.