Years of success and solid growth have resulted in a strong financial position.
Before we move into a new country or city an assessment is made of the market’s potential. Factors such as demographic structure, purchasing power, economic growth, infrastructure, political risk, human rights and environmental sustainability are analysed.
Our stores should always be in the best locations for business. By leasing store premises instead of owning them we remain flexible in a constantly evolving retail landscape, and can make sure we are represented in the most attractive streets and shopping centres in all our markets.
H&M stores are run by H&M, with the exception of some markets where we collaborate with franchising partners. Franchising is not part of the general expansion strategy.
Sustainability is key to the company business and we are working actively to make both existing and new stores sustainable in the long term. This includes recycling waste, changing to more energy and water efficient systems and selecting the more environmentally responsible materials, such as certified wood or recycled materials.
To meet the rapid development of the online market, in particular shopping via smart phones and tablets, our investments into distance selling continues.
H&M’s shop online is available in 9 European markets and the US. The easily navigated digital store is fully mobile-adapted since January 2013 and already very popular with our customers. Roll-out of shop online to other markets of the H&M Group will follow.
COS, Monki, Weekday and Cheap Monday offer sales online in 18 European markets while & Other Stories is available online in 10 European markets.