H&M’s expansion target is to increase the number of stores by 10–15 percent per year.
We continue to grow in new and existing markets with a focus on quality, sustainability and continued high profitability.
H&M’s growth target is to increase the number of stores by 10–15 percent per year, and at the same time increase sales in comparable units. Expansion includes H&M as well as COS, Monki, Weekday, Cheap Monday, & Other Stories and H&M Home.
The strong pace of expansion continues into 2014 with a planned 375 new stores net. Most new stores in 2014 are planned to open in China and the US. There are also still opportunities for expansion in other existing markets and in new markets.
Years of success and solid growth have resulted in a strong financial position. This allows us to make the most of each business opportunity and create potential for continued expansion with focus on quality, sustainability and continued high profitability.
Before we move into a new country or city an assessment is made of the market’s potential. Factors such as demographic structure, purchasing power, economic growth, infrastructure, political risk, human rights and environmental sustainability are analysed.