H&M’s expansion target is to increase the number of stores by 10–15 percent.
We continue to grow in new and existing markets with a focus on quality, sustainability and continued high profitability.
H&M’s growth target is to increase the number of stores by 10–15 percent per year, and at the same time increase sales in comparable units. Expansion includes H&M as well as COS, Monki, Weekday, Cheap Monday, & Other Stories and H&M Home. We see potential for further expansion in all existing markets as well as in new countries.
The strong pace of expansion continues into 2014 with a planned 375 new stores net. The highest rate of expansion will be in China and the US. There is also great potential for expansion in other markets such as Russia, Germany, Italy and Poland.
Years of success and solid growth have resulted in a strong financial position. Our expansion is financed entirely by H&M’s own resources. This allows us to make the most of each business opportunity and create potential for continued expansion with focus on quality, sustainability and continued high profitability.
Before we move into a new country or city an assessment is made of the market’s potential. Factors such as demographic structure, purchasing power, economic growth, infrastructure, political risk, human rights and environmental sustainability are analysed.