H&M Group

The H&M group

From a single women’s wear shop in Västerås, Sweden, to six different brands and 4,100 stores all around the world.

H & M Hennes & Mauritz AB comprises six independent brands: H&M, COS, Monki, Weekday, Cheap Monday and & Other Stories.


H&M’s design team creates sustainable fashion for all, always at the best price. The collections include everything from dazzling party collections to quintessential basics and functional sportswear – for women, men, teenagers and children, and for every season or occasion. In addition to clothes, shoes, bags, jewellery, make up and underwear there is also H&M Home – fashionable interiors for children and adults.

The width and variety of the H&M collections mean customers can always find something to suit their style and their wardrobe. There are H&M stores in 62 markets worldwide, and online shopping in 32 countries.





Modern, timeless, tactile and functional. Exploring the concept of style over fashion, COS offers fashion pieces for the contemporary wardrobe. Here, high-end design and quality that lives beyond the seasons is available for women, men and children.

COS is available in 32 countries, and retails online in 19 markets.





Monki is a fashion experience – clothes, accessories, and a store concept characterised by playfulness, creativity and colourful graphic design. The brand’s individualistic streetwear is aimed primarily at young women, but Monki is about personal style for all ages.

The Monki collections are available at stores in 13 markets as well as online in 18 markets.





Weekday is a modern and mindful fashion and denim brand offering international fashion influenced by Scandinavian style. We carry in-house brands as well as a selected offering of external designers. We keep both the future of fashion and the future of society in mind.

Weekday has stores in 6 countries and ships to 18 markets.



Cheap Monday

Cheap Monday

Cheap Monday’s collections combine influences from street fashion and subculture with a catwalk vibe. At the core of the brand is the on-trend denim range, completed by clothing and accessories with a high-fashion feel. All at prices to suit almost any budget.

Cheap Monday is available through selected retailers around the world, as well as from its own stores and online in 5 markets.



& Other Stories

& Other Stories

& Other Stories was launched in March 2013, offering an extensive selection of clothes, shoes, bags, jewellery and cosmetics. The brand is all about fashion, with particular focus on quality and design details as well as personal expression and styling.

& Other Stories initially opened in Europe with stores in 10 countries and online sales in 13 markets.




Our growth target is to increase the number of stores by 10–15 percent per year.



148,000 dedicated people, all passionate about fashion, are employed by H&M.

Annual report

Read more about H&M in our Annual Report.

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