Shop online

Meet us online

Trendsetting, appealing and interactive. At one of the world’s most popular fashion websites, H&M offers customers an inspiring shopping experience online.

Distance selling is a vital and growing complement to stores. H&M’s interactive shop is easily navigated, completely mobile-adapted and much appreciated by customers in all 13 countries where H&M and H&M Home offer online shopping.

COS, Monki, Weekday and Cheap Monday offer online shopping in 18 European markets. & Other Stories, which was launched in March 2013, is available both in stores and at, which ships to 12 European countries.

Social media

H&M’s communication is global and fashion enthusiasts all over the world interact with us through social media and apps. Social media is also an important communication channel when H&M expands into new, exciting markets. And H&M is one of the leading fashion companies on Facebook, Twitter, Instagram, Google+ and YouTube, as well as on China’s social networks Youku and Sina Weibo and Russia’s VKontakte.



Our growth target is to increase the number of stores by 10–15 percent per year.