Shop online

Meet us online

Trendsetting, appealing and interactive. At one of the world’s most popular fashion websites, H&M offers customers an inspiring shopping experience online.

Distance selling is a vital and growing complement to stores. H&M’s interactive shop is easily navigated, completely mobile-adapted and much appreciated by customers in all 10 countries where H&M and H&M Home offer online shopping.

COS, Monki, Weekday and Cheap Monday offer online shopping in 18 European markets. & Other Stories, which was launched in March 2013, is available both in stores and at, which ships to 10 European countries.

Social media

H&M’s communication is global and fashion enthusiasts all over the world interact with us through social media and apps. Social media is also an important communication channel when H&M expands into new, exciting markets. And H&M is one of the leading fashion companies on Facebook, Twitter, Instagram, Google+ and YouTube, as well as on China’s social networks Youku and Sina Weibo and Russia’s VKontakte.

business concept

Quick facts

Approximately 3,200 stores in 54 markets.



The H&M Way

"The H&M Way" (PDF) defines who we are, what we do and how we do it.


H&M, & Other Stories, Cheap Monday, COS, Monki and Weekday. Six brands with different collections.

From idea to store


The first store opened in 1947 in Västerås, Sweden.