Privacy Policy

Privacy Policy

H&M works to ensure your privacy is protected when using our services. We therefore have a policy setting out how your personal data will be processed and protected. Any changes we have made to this data policy can be found by visiting our website.

Personal details

We take responsibility for all the personal data – such as your name and email address – that you provide us with when you subscribe to our newsletter on

These details are kept within the Hennes & Mauritz Group with the mother company - H & M Hennes & Mauritz AB - acting as the party responsible for your personal data under the Swedish Data Protection Act and its subsidiaries acting as personal data assistants/processors on behalf of the mother company. H & M Hennes & Mauritz AB maintains and processes your personal data in Sweden and in accordance with this Act.

We also take responsibility for all the personal data that we find out on recruitment. These details are processed within the country organization where you have directed your application while the data is stored in The Netherlands. Your country organization is also the party responsible for your personal data under the Data Protection Act of that specific jurisdiction. If you have any questions regarding your application and your personal details, please find contact information for your country H&M organization at under “Contact”.

H & M Hennes & Mauritz AB will not pass on your personal details to third parties.

Why do we take your details and what are they used for?

We use the information that we collect to fulfill our commitments to you and to provide you with the service that you expect. This includes sending you news for information purposes.


Terms of use


A cookie is a small text file that is saved to, and during subsequent visits on retrieved from, your computer. H&M uses cookies to enhance and simplify your visit on We do not use cookies to store personal information, or to disclose information to third parties.

There are two types of cookies; permanent and temporary (session cookies). Permanent cookies are stored as a file on your computer for some time. Session cookies are stored temporarily in your computer's memory and disappear when you close your browser.

We use persistent cookies to store your language choice as well as which local newsroom you last visited. These cookies are called hmNewsRoomLocale and hmAboutLocal.

We also use cookies to keep track of which images, videos, etc. that you chose to download. This cookie is called hmDownloadBasket and it is stored on your computer for 3 days.

You can easily erase cookies from your computer using your browser. For instructions on how to handle and delete cookies please look under "Help" in your browser. Using your browser can choose to disable cookies, or to receive a notification each time a new cookie is sent to your computer.

Please note that if you choose to disable cookies, you will not be able to take advantage of all features on the site.

Links may contain links to other websites beyond our control. We cannot be held liable for breaches of integrity or content on these websites - we simply provide the links to make it easier for people visiting our site to find more information within specific areas.


The content on this site are copyrighted and belong to H & M Hennes & Mauritz AB.


We cannot guarantee that the colours shown on the website exactly reproduce the colours of the actual garments. This partly depends on the colour reproduction on your computer.

H & M Hennes & Mauritz AB
Mäster Samuelsgatan 46
106 38 Stockholm

Telephone: +46 (0)8 796 55 00
Fax: +46 (0)8 24 80 78

Companies register: Bolagsverket/Swedish Companies Registration Office
Company registration number: 556042-7220
Authorised representative: Karl-Johan Persson
VAT registration number: VAT NO. SE556042722001


Approximately 4,000 stores in 62 markets.

Learn more

H&M Group

H & M Hennes & Mauritz AB comprises six independent brands.

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