Water

From keeping us healthy, to growing our food, to preserving natural environments, a plentiful supply of water is essential to the wellbeing of people and our planet. And, because we use a lot of water to produce and care for garments, it’s essential to our business too.

This partnership marks an evolution in the corporate approach to water. We hope other companies will be inspired to take the same approach.

Jim Leape, Director General of WWF International

Today, clean freshwater is becoming an increasingly scarce resource. As a global, influential company, we have a role to play in conserving water ecosystems and improving people’s access to safe drinking water and sanitation.

And, with our water strategy and a three-year partnership with WWF, we’re well on our way to becoming the leading water steward in our industry.

Our strategy has been described as game changing in the way it looks holistically at water as a global resource.

We work to promote responsible use of water along the product’s lifecycle, from how cotton farmers water their crops, to how our customers wash their clothes. Our unique approach also includes going beyond the factory walls and influence how water is managed.

Our goal is that everyone and everything that depends on water resources should have their needs met.

H&M and WWF

WaterAid partnership

Better cotton

Materials

From PET bottles to eucalyptus, learn more about our more sustainable materials.

Natural resources

A sustainable fashion future requires less use of our planet’s resources.

Want to know more?

Learn more about our partnership with WWF (in English).

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