Closing the loop

Closing the loop

Fashion is all about using the old to inspire the new – that’s what vintage and retro are all about! We’re taking this idea a step further with our commitment to closing the loop – we’ll literally turn your old clothes into new garments to avoid fashion going to waste.

It’s the quickest and easiest way for our industry to dramatically reduce how many resources we use.

The idea behind closing the loop is very simple – why should any fashion go to waste when it can be collected, re-used or turned into something new?  It’s the quickest and easiest way for our industry to dramatically reduce how many resources we use, and how much material goes to landfill – and we’re excited to be leading the way.

We’re already helping fashion lovers be part of a better fashion future through our Garment Collecting program. And we’re turning some of those textiles into new yarns for use in our products. For now, we can blend in about 20% of such fibres without any loss of quality or longevity. But we’re confident it won’t be long until this gets much closer to 100%.

We’re also really excited to see how the fashion industry as a whole will embrace this challenge – is close the loop a whole new age of fashion?

Reduce waste

Our goal is to send zero waste to landfill.

Garment collecting

Don’t let fashion go to waste – give your old clothes a new life.

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