It’s the quickest and easiest way for our industry to dramatically reduce how many resources we use.
The idea behind closing the loop is very simple – why should any fashion go to waste when it can be collected, re-used or turned into something new? It’s the quickest and easiest way for our industry to dramatically reduce how many resources we use, and how much material goes to landfill – and we’re excited to be leading the way.
We’re already helping fashion lovers be part of a better fashion future through our Garment Collecting program. And we’re turning some of those textiles into new yarns for use in our products. For now, we can blend in about 20% of such fibres without any loss of quality or longevity. But we’re confident it won’t be long until this gets much closer to 100%.
We’re also really excited to see how the fashion industry as a whole will embrace this challenge – is close the loop a whole new age of fashion?