Closing the loop

Closing the loop

In fashion, the old has always been a source of inspiration for the new – not the least with today's vintage and retro trends. With our commitment to closing the loop on fashion, we are taking this one step further – by literally turning your old clothes into new garments.

It’s the quickest and easiest way for our industry to dramatically reduce the amount of resources we use.

The idea behind closing the loop is very simple – why should any fashion go to waste when it can be collected, re-used or turned into something new?  It's the quickest and easiest way for our industry to dramatically reduce how many resources we use, and how much material goes to landfill – and we're excited to be leading the way.

We are already helping fashion lovers be part of a better fashion future through our Garment Collecting program. And we are turning some of those textiles into new yarns for use in our products. For now, we can blend in about 20% of such fibres without any loss of quality or longevity. But we're confident it won’t be long until this gets much closer to 100%.

We are also really excited to see how the fashion industry as a whole will embrace this challenge – is close the loop a whole new age of fashion?

To further develop our strategy and fuel collaboration across industries to really make a closed loop happen; in 2015 we entered a partnership with the Ellen MacArthur Foundation. Established in 2010 by Dame Ellen MacArthur, the organisation aims to accelerate the transition to the circular economy.

Reduce waste

Our goal is to send zero waste to landfill.

Garment collecting

Don’t let fashion go to waste – give your old clothes a new life.

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