Garment collecting

Garment Collecting

We were the first fashion company to launch a global garment collection initiative. Today, you can hand in any clothes you no longer want. That way, we can reduce waste and give old products a new life. Eventually, we’ll close the loop on textiles so nothing ever goes to waste.

Of the thousands of tonnes of textiles thrown away every year, 95% could be re-worn or recycled.

We’re committed to changing the way we make, use and dispose of our clothes. Of the thousands of tonnes of textiles that people throw away every year, as much as 95% could be re-worn or recycled.

There are some exciting new materials that will have an important role to play in achieving this change. That’s because many of them use fewer resources to make, and last for a really long time. But there’s also a lot we can do to improve our current system.

Don’t let fashion go to waste

No true fashion lover likes seeing clothes go to waste. We want to make it as easy as possible for you to give your garments a new life. For example, we’ve already made some new collections from worn clothes – many of which came via our own Garment Collecting service.

Looking ahead, there are three ways to repurpose the unwanted garments:

  • Rewear – clothing that can be worn again will be sold as second hand clothes
  • Reuse – old clothes and textiles will be turned into other products, such as cleaning cloths
  • Recycle – everything else is turned into textile fibres, or other use such as insulation.

We’ll invest any money we make from this service into social projects, as well as research and innovation projects on how old textiles can be turned into new fibres. Which means in the future we’ll be able to get rid of clothes waste altogether.

Reduce waste

Our goal is to send zero waste to landfill.

Close the loop

Our goal is to produce fashion in a closed loop, using less of our planet's resources and reducing waste instead.

The design process