H&M Conscious Foundation

H&M Conscious Foundation

The H&M Conscious Foundation is an independent organisation that is working to drive long-lasting positive change for people and communities. The current focus areas for this work are education, clean water and strengthening women.

The H&M Conscious Foundation complements our sustainability work. In 2013 the Stefan Persson family donated SEK 500 million to the Foundation. This donation enables real long term change for people and communities.

When choosing its three focus areas the Foundation asked H&M customers and employees for help. Through a global online voting process everyone had the chance contribute. Based on this result, the H&M Conscious Foundation will invest SEK 180 million in the following:


Giving children the best start in life by investing in their early education and development.

Clean water

Giving children a better future by investing in clean water and sanitation in schools.

Strengthening women

Catalysing positive change by investing in women’s economic empowerment.

The H&M Conscious Foundation is partnered with three organisations – UNICEF, WaterAid and CARE – to achieve its goals as quickly and effectively as possible. 

Want to know more?

Learn more about the H&M Conscious Foundation (in English).