H&M Conscious

About H&M Conscious

Looking good should do good too. That’s what H&M Conscious is all about – it’s our promise to bring you more fashion choices that are good for people, the planet and your wallet.

At H&M, we have set ourselves the challenge of ultimately making fashion sustainable and sustainability fashionable.

Karl-Johan Persson, CEO

We believe in a better fashion future – one where fashion both looks good and does good. Conscious is our plan for making this future come true. It’s built on seven commitments, each with hundreds of Conscious Actions. Through these actions - big and small, short and long term – we’ll create a better fashion future.

"At H&M, we have set ourselves the challenge of ultimately making fashion sustainable and sustainability fashionable. We want to help people express their personality and feel proud of what they wear. I’m very excited to see the progress we’ve made so far and how this will help us to make you an even better offer – and create a more sustainable fashion future", says Karl-Johan Persson, CEO.

Our commitments:

Join the journey

From improving the lives of thousands of cotton farmers, to helping you care for your clothes, we’re on a journey to a better fashion future. To get there, we’ll need to work together, plan ahead and stay true to our passion.

Our friends and partners are already with us on this journey. And with your help we’ll get there even sooner.

Learn about our seven commitments and find more at hm.com/consciousactions2013.

Our commitments

Sustainability report

Get the full picture of what sustainability means at H&M.

Business concept

Vision

Find out how we’ll achieve our vision of a better fashion future.