Behind the scenes

Are you curious to know how many quality tests we do in a year? Do you know what colour is about to make a comeback? Have you ever wondered what the name & Other Stories really means? Enter behind the scenes of the H&M group to learn this - and many other things - about us.

The & Other Stories story

& Other Stories has quickly become a successful member of the H&M family. Learn how the brand was born and how the team “felt like being on tour” when the first stores opened.

Read more about & Other Stories

In love with colour

H&M’s colour trend forecaster keeps track of thousands and thousands of hues and shades and tints. A colourful job to say the least.

Read more about colour

Quality in focus

Quality at the H&M group is constantly developed and improved. Meet three people who are key to this important work and learn about what they do.

Read more about quality

Conscious & glamorous

H&M’s glamorous Conscious Exclusive collections mix sustainability with high fashion. Find out how the design team is working and what celebrities are wearing their creations on the red carpet.

Read more about Conscious Exclusive

More sustainable fashion

Head of Sustainability Anna Gedda leads our work towards a more sustainable fashion future. Learn about what she does and how sustainability goals influence every part of the process at the H&M group.

Read more about our sustainability work

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