The history of H&M Group

The H&M group reaches fashion fans across the globe and has come a long way since the first Hennes store opened in the Swedish city Västerås in 1947. We want to offer fashion and design to the world in an exciting and sustainable way. Follow us on a tour through our first 70 years.

The '40s & '50s

A new fashion chain for women opens in Sweden with a new and progressive concept: frequently updated fashion at affordable prices.

Read more about the '40s & '50s

The '60s & '70s

The ’M’ is added, and the product range grows to cover fashion for men, babies, kids and youth. Also, the first steps of a worldwide expansion are taken.

Read more about the '60s & '70s

The '80s & '90s

The European expansion continues and H&M’s fashion becomes available online for the first time. A successor takes place as CEO.

Read more about the '80s & '90s

The '00s

H&M goes both west and east, new brands are added to the family, and Karl Lagerfeld makes a surprising announcement to the world of fashion.

Read more about the '00s

2010 and onwards

H&M opens the first stores in the Southern hemisphere, old garments are given a new life and & Other Stories is launched, followed by ARKET.

Read more about 2010 and onwards

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