The history of H&M Group

The H&M group reaches fashion fans across the globe and has come a long way since the first Hennes store opened in the Swedish city Västerås in 1947. Follow us on a tour through the first 70 years of bringing fashion to the world in an exciting and conscious way.

The 40’s & 50’s

A new fashion chain for women opens in Sweden with a new and progressive concept: frequently updated fashion at affordable prices.

Read more about the 40’s & 50’s

The 60’s & 70’s

The ’M’ is added, and the product range grows to cover fashion for men, babies, kids and youth. Also, the first steps of a worldwide expansion are taken.

Read more about the 60’s & 70’s

The 80’s & 90's

The European expansion continues and H&M’s fashion becomes available online for the first time. A successor takes place as CEO.

Read more about the 80’s & 90's

The 00’s

H&M goes both west and east, new brands are added to the family, and Karl Lagerfeld makes a surprising announcement to the world of fashion.

Read more about the 00’s

2010 and onwards

H&M opens the first stores in the Southern hemisphere,  old garments are given a new life and & Other Stories is launched.

Read more about 2010 and onwards

H&M uses cookies to give you the best experience on our website. If you continue to use our services, we'll assume that you're happy with this. Find out more about cookies.