The H&M group reaches fashion fans across the globe and has come a long way since the first Hennes store opened in the Swedish city Västerås in 1947. We want to offer fashion and design to the world in an exciting and sustainable way. Follow us on a tour through our first 70 years.
The 40’s & 50’s
A new fashion chain for women opens in Sweden with a new and progressive concept: frequently updated fashion at affordable prices.