2010 and onwards

In 2010, H&M for the first time launches a full fashion collection made from sustainable materials.

The H&M Incentive Program for all H&M group employees is launched in 2011.

Garment collecting is introduced worldwide in 2013. Since the start, about 34,000 tons of old textiles have been brought by customers into the H&M stores for reuse and recycling. Long live fashion!

Yet another member is added to the H&M family: & Other Stories. An independent brand created within the H&M group, with design studios in Paris and Stockholm. Launch: 2013.

The rapid expansion continues: there are now H&M stores in Europe, North America, Asia, the Middle East, Africa, South America, and Australia.

In 2014, the new H&M Sport is launched with fashionable sportswear in functional fabrics for the entire family. The same year, H&M’s shoe concept is extended and updated.

H&M Beauty is on everybody's lips, as a full range of specially designed makeup, body care and hair styling products enters the scene in 2015.

H&M switches to renewable electricity in all stores, offices and distribution centres in all markets where it's criteria for renewable electricity are considered met.

To accelerate the development of bold and disruptive ideas that can help close the loop for fashion, The Global Change Award is launched in 2015 by the H&M Foundation. The Global Change Award is a challenge designed to spur early innovations that can accelerate the shift from a linear to a circular fashion industry, with the aim of protecting the planet and our living conditions.

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