Ambassador Alek Wek

H&M Foundation Ambassador.

Sudanese model Alek Wek is the official ambassador for the H&M Foundation. Alek was introduced to the H&M Foundation in 2013, when she was asked to give her opinion on which global challenges she found most immediate and relevant. In April 2014 she was announced official ambassador for the Foundation and the collaboration will initially run for a three year period.

Alek Wek was born in Southern Sudan and raised in the Dinka tribe. At fourteen, she was forced to flee to London to escape civil war. Soon thereafter, Alek was discovered at a London street fair. She quickly rose to the top of the modelling industry and was named “Model of the Decade” by i-D magazine.

Today Alek’s influence extends far beyond the fashion world - She spoke at the International Black Caucus Foreign Affairs as a member of a panel that included Hilary Clinton among others.

  • She has also served on the advisory board for the U.S. Committee for Refugees.
  • She frequently speaks in New York area schools to raise awareness around famine in Southern Sudan and to educate children on the importance of nourishment.
  • She is Goodwill Ambassador for the UN Refugee Agency UNHCR.
  • She is behind the Bracelet of Life campaign in conjunction with Médecins Sans Frontières / Doctors without Borders.
  • She works closely with AIDS awareness organisations, children’s charities, and non-profits dedicated to breast cancer research.
"The H&M Foundation's focus areas all affect my home country, so it is with a sense of pride that I lend my voice to the H&M Foundation”

Alek Wek, Ambassador H&M Foundation

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