Market overview

In 1947, the womenswear store Hennes opened in Västerås, Sweden. Today, the H&M group is a global fashion and design company with stores in 69 markets and a strong digital presence.

 

MARKET STORES,
31 May 2018
FIRST STORE
Australia
35 2014
Austria*
86 1994
Belgium*
99 1992
Bulgaria*
20 2012
Canada*
91 2014
Chile 8 2013
China*
514 2007
Colombia 4 2017
Croatia*
15 2011
Cyprus* 1
2016
Czech Republic*
52 2003
Denmark*
109 1967
Estonia*
11 2013
Finland*
64 1997
France*
241 1998
Georgia 2
2017
Germany*
461 1980
Greece*
35 2007
Hong Kong*
28 2007
Hungary*
46 2005
Iceland 2 2017
India*
32 2015
Ireland*
24 2005
Italy*
176 2003
Japan*
85 2008
Kazakstan
3 2017
Latvia 8 2012
Lithuania*
9 2013
Luxembourg*
10 1996
Macau* 2 2015
Malaysia* 44 2012
Mexico 38 2012
Netherlands*
145 1989
New Zealand 3
2016
Norway*
128 1964
Peru 8 2015
Philippines* 33 2014
Poland*
186 2003
Portugal*
32 2003
Puerto Rico*
2
2016
Romania*
56 2011
Russia*
136 2009
Serbia 13 2013
Singapore* 11 2011
Slovakia*
24 2007
Slovenia*
12 2004
South Africa 18 2015
South Korea*
44 2010
Spain*
174 2000
Sweden*
167 1947
Switzerland*
97 1978
Taiwan* 12 2015
Turkey*
68 2010
United Kingdom*
291 1976
USA*
546 2000
Vietnam
3
2017
Franchise stores**


241  


Total number of stores: 4,801 (31 May 2018)

8
8
8

* Markets with e-commerce

** United Arab Emirates*, Kuwait*, Qatar, Saudi Arabia*, Egypt, Bahrain, Oman, Lebanon, Israel, Morocco, Jordan, Thailand and Indonesia.  

Franchising is not part of the general expansion strategy of the H&M group. Our stores are run by us directly, with the exception of some markets where we for regulatory reasons collaborate with franchising partners.

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