Market overview

In 1947, the womenswear store Hennes opened in Västerås, Sweden. Today, the H&M group is a global fashion company with stores in 65 markets and a strong digital presence.

 

MARKET STORES,
28 Feb 2017
FIRST STORE
Austria*
83 1994
Australia*
23 2014
Belgium*
91 1992
Bulgaria*
20 2012
Canada*
85 2014
China*
455 2007
Chile 4 2013
Croatia*
15 2011
Cyprus 1
2016
Czech Republic*
48 2003
Denmark*
101 1967
Estonia*
8 2013
Finland*
62 1997
France*
235 1998
Germany*
455 1980
Greece*
35 2007
Hong Kong*
28 2007
Hungary*
42 2005
India 14 2015
Ireland*
24 2005
Italy*
168 2003
Japan*
66 2008
Latvia*
8 2012
Lithuania*
9 2013
Macau 2 2015
Malaysia 37 2012
Mexico 25 2012
Luxembourg*
10 1996
Netherlands*
143 1989
New Zealand 1
2016
Norway*
127 1964
Peru 6 2015
Philippines 22 2014
Puerto Rico*
2
2016
Poland*
168 2003
Portugal*
31 2003
Romania*
52 2011
Russia*
118 2009
Serbia 9 2013
Singapore 13 2011
Slovakia*
19 2007
Slovenia*
12 2004
South Africa 9 2015
South Korea*
36 2010
Spain*
169 2000
Sweden*
172 1947
Switzerland*
99 1978
Taiwan 12 2015
Turkey*
62 2010
United Kingdom*
280 1976
USA*
484 2000
Franchise stores**


193  


Total number of stores: 4,393 (28 Feb 2017)

*Markets with e-commerce 

**United Arab Emirates, Kuwait, Qatar, Saudi Arabia, Egypt, Bahrain, Oman, Lebanon, Israel, Morocco, Jordan, Thailand and Indonesia.  

Franchising is not part of the general expansion strategy of the H&M group. Our stores are run by us directly, with the exception of some markets where we for regulatory reasons collaborate with franchising partners.

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