Market overview

In 1947, the womenswear store Hennes opened in Västerås, Sweden. Today, the H&M group is a global fashion and design company with stores in 69 markets and a strong digital presence.

 

MARKET STORES,
30 Nov 2017
FIRST STORE
Australia
32 2014
Austria*
86 1994
Belgium*
97 1992
Bulgaria*
20 2012
Canada*
91 2014
Chile 8 2013
China*
506 2007
Colombia 3 2017
Croatia*
15 2011
Cyprus* 1
2016
Czech Republic*
50 2003
Denmark*
110 1967
Estonia*
10 2013
Finland*
64 1997
France*
240 1998
Georgia 1
2017
Germany*
463 1980
Greece*
35 2007
Hong Kong*
28 2007
Hungary*
45 2005
Iceland 2 2017
India 27 2015
Ireland*
24 2005
Italy*
175 2003
Japan*
82 2008
Kazakstan
3 2017
Lithuania*
9 2013
Luxembourg*
10 1996
Macau* 2 2015
Malaysia* 44 2012
Mexico 37 2012
Netherlands*
145 1989
New Zealand 3
2016
Norway*
128 1964
Peru 8 2015
Philippines* 32 2014
Poland*
175 2003
Portugal*
32 2003
Puerto Rico*
2
2016
Romania*
56 2011
Russia*
134 2009
Serbia 12 2013
Singapore* 13 2011
Slovakia*
22 2007
Slovenia*
13 2004
South Africa 17 2015
South Korea*
41 2010
Spain*
175 2000
Sweden*
172 1947
Switzerland*
100 1978
Taiwan* 12 2015
Turkey*
70 2010
United Kingdom*
292 1976
USA*
536 2000
Vietnam
2
2017
Franchise stores**


219  


Total number of stores: 4,739 (30 Nov 2017)

8
8
8

* Markets with e-commerce

** United Arab Emirates, Kuwait, Qatar, Saudi Arabia, Egypt, Bahrain, Oman, Lebanon, Israel, Morocco, Jordan, Thailand and Indonesia.  

Franchising is not part of the general expansion strategy of the H&M group. Our stores are run by us directly, with the exception of some markets where we for regulatory reasons collaborate with franchising partners.

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