The latest addition to the H&M group designs collections built around inspiring fashion stories, created from ateliers in Paris and Stockholm. The & Other Stories brand has great attention to detail and quality and offers everything a women can wear - such as shoes, bags, accessories, beauty, and ready-to-wear - enabling them to create their personal style, or story.
Inspiring fashion stories
& Other Stories
& other stories in the world
May 31, 2017
The initial idea was to create a stand-alone beauty brand within the H&M group. Just beauty however felt too narrow and accessories and fashion quickly followed suit as the brand was created. When & Other Stories launched in 2013 the brand introduced women to a concept of a wide range of accessories,shoes, bags, beauty and ready-to-wear.