Press release

Sales development in June 2017

17 Jul, 2017 08:00 CEST

The H&M group’s sales including VAT increased by 7 percent in local currencies in June 2017 compared to the same month the previous year. Converted into SEK sales increased by 10 percent.


The total number of stores in the group amounted to 4,517 on 30 June 2017 compared to 4,095 stores on
30 June 2016.

The H&M group has decided to arrange Capital Markets Days during which more in-depth information about the business will be given and has also decided – in consultation with its large institutional shareholders – to publish the group’s sales development per quarter instead of per month. Just as previously, sales for the quarter will be published ahead of each interim report as the percentage change in local currencies and in Swedish kronor as well as in absolute figures in Swedish kronor, both including and excluding VAT. 

The reasoning is that a month is far too short a period over which to assess how sales are developing; in fact, a single month’s sales can actually be misleading, since calendar and weather effects – among other things – may significantly affect the outcome. Instead sales development should be viewed over a longer period of time, such as over a season or a quarter. This is also the reason why the majority of companies in fashion retail currently report their sales quarterly rather than monthly.  

Following the publication of sales development for June 2017, the H&M group will typically publish quarterly sales figures on the 15th of the month in which an interim report is presented. Third quarter sales will therefore be published on 15 September 2017. Sales figures for the fourth quarter will be published on 15 December 2017. More information on Capital Markets Days will be provided at a later date. 

Karl-Johan Persson, CEO

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