Press release

H&M Design Award winner Hannah Jinkins creates a utilitarian take on femininity

Dynamic shapes, utilitarian details and a fresh take on femininity define the capsule collection by H&M Design Award 2016 winner Hannah Jinkins. Hannah has worked closely with the H&M design team since the final in December 2015 to develop pieces from her winning collection, which will be available in selected H&M stores and online from October 20.

6 Oct, 2016 09:00 CEST
H&M Design Award 2016 Hannah Jinkins

“I am so excited about Hannah’s collection for H&M. She thinks in a totally fresh way about women’s fashion, creating pieces that have a real energy and authenticity,” says Ann-Sofie Johansson, Creative Advisor at H&M

Hannah’s unique signature can be found throughout the collection, with every piece she designs, Hannah loves to find new ways to tailor and drape, often using workwear as her starting point. Oversized garments are fitted to the body using folds or staples; functional fabrics are given a feminine twist and proportions are played with for a fresh silhouette.

The oversized bomber, in waxed cotton, has its sleeves stapled to create the shape, while a dried wax cotton boiler suit has been folded, pleated and stapled for a new femininity. An oversized denim jacket has been cinched to create a unique take on a bomber, while a cropped sweater is slouchy and comforting to wear − its extended sleeves contrasting with its shorter length. Throughout the collection there are special details, such as the utilitarian staples that hold many of the folds, or the trims of silk that are caught in the seams to give a frayed, softening finish.

“I’ve had such an incredible experience creating this collection together with H&M. I’ve learned so much, and it’s amazing to see the pieces for H&M being so true to my winning collection”

Hannah Jinkins


25-year old British-born Hannah Jinkins graduated in 2015 from the womenswear programme at the Royal College of Art in London. She was awarded the H&M Design Award 2016 by a jury that included H&M Creative Advisors Ann-Sofie Johansson and Margareta van den Bosch, actress Kate Bosworth, Creative Director of Balmain Olivier Rousteing, stylist Katy England, photographer Nick Knight, blogger and founder of The Blonde Salad Chiara Ferragni and Floriane de Saint-Pierre, headhunter and founder of Floriane de Saint-Pierre et Associés. Founded in 2012, the H&M Design Award is open to students and graduates of some of the world’s most eminent fashion and design colleges, showing H&M’s commitment to the future of fashion and support for young and talented emerging designers.

For more details about the pieces in the collection visit our Image Gallery



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