Press release


Today, October 1st 2016, more than 1,000 shoppers eagerly awaited the moment when H & M, Hennes & Mauritz AB (H&M) – one of the world’s largest fashion retailers – opened its doors to the general public for the very first time in New Zealand at Sylvia Park Shopping Centre.

1 Oct, 2016 09:00 CEST
H&M new store New Zealand

The new store opening was highly anticipated with locals queuing from 5.00pm the night before to get the first glimpse of the extensive fashion collections on offer. The 2,300 square metre store which spans two levels, houses a selection of fashion and accessories for men, women, youth and kids.

The hype outside the store began at 7.00am when H&M served coffee, juice and Kraken Crumpets and exclusive gift bags were given to those excited fans who were first in line. New Zealand DJs, Clint Roberts, Aroha Harawira and Tim Lambourne, pumped up the crowd ahead of the official opening celebration, followed by H&M staff performing their iconic team dance to add to the electric atmosphere.

H&M’s Australian and New Zealand Country Manager, Hans Andersson, New Zealand Sales Manager, Daniel Lettemann and Store Manager, Mino Kim, officially cut the ribbon and welcomed the first eager shoppers.

“We have been waiting for this day for a long time now and the response from the Kiwi public was worth the wait! I am proud to welcome shoppers to our very first store and we are pleased to be able to offer our customers added value through fashion, quality and sustainability at the best price”

Hans Andersson, Australia and New Zealand Country Manager for H&M.

The H&M New Zealand store is located at Sylvia Park, 286 Mount Wellington Highway, Auckland. Regular opening hours are Monday – Wednesday 9.00am – 7.00pm, Thursday – Friday 9.00am – 9.00pm and Saturday – Sunday 9.00am – 7.00pm.

Liz Cave
PR Manager AU & NZ
+61 432 527 761                  


Kiri O’Brien
PR & Showroom Executive NZ
+64 21 406 928

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