News article

H&M's first store in Vietnam is finally open

A different kind of traffic along the streets of Dong Khoi and Ly Tu Trong when Ho Chi Minh City greeted locals bright and early on the 9th of September, as over 4,000 queued for the grand opening of H&M’s very first store in Vietnam. The long-awaited store finally opened its doors at 11am Saturday morning, filled with dance and music, surprises and opening offers, making fashion and quality at the best price in a sustainable way now accessible to everyone in Vietnam!

9 Sep, 2017

The new store opening was highly anticipated with customers queuing from 10pm the night before to be among the firsts to grab hold of the extensive fashion items on offer. Right before the official opening hour, a pre-opening count down party with live DJ performances and signature H&M staff dance was enthusiastically enjoyed by all queuers. Besides giving away the limited edition H&M Vietnam tote bag with H&M goodies to the first 1,000 customers in line, H&M also surprised and excited the crowd with 3 giant gift cards of VND 6 mil, 4 mil and 2 mil to the 3 luckiest shoppers.       

H&M’s Country Manager for Southeast Asia, Fredrik Famm; Sales Manager for Vietnam, Anne Soderberg; and Store Manager, Nguyen Kieu Oanh, officially cut the ribbon and welcomed the first eager shoppers.

“We have been waiting for this day for a long time and the response from our customers in Vietnam was definitely worth the wait! I am proud to welcome shoppers to our very first store and we are pleased to offer our customers added value through fashion, quality, and sustainability at the best price in a sustainable way,” says Fredrik Famm.

Located at Vincom Center Dong Khoi in District 1, Ho Chi Minh City, the over 2,000 sqm flagship store spans over two levels, houses a selection of latest fashion and accessories for men, women, teenagers and kids, including the H&M Studio AW’17 womenswear. Later in the year,  the brand will also bring its global lines such as The Weeknd’s Selection and the recently announced ERDEM x H&M designer collaboration followed by the Holiday collection.

On the opening day of September 9th, the store will open to shoppers from 11am to 10pm. After the opening day, customers can enjoy shopping at the store from 09:30 am to 10pm every day. 

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