As a partner to the Ellen MacArthur Foundation, the Sustainability Department at H&M Group have actively contributed to the report with guidance and expertise. The report outlines the key challenges of the fashion and textile industry today and brings forward a common vision, a direction forward and suggested actions on what needs to be done within the concept of circular economy. At the event, Anna Gedda will talk about H&M Group’s vision to become 100% circular.
The report is part of The Circular Fibers Initiative, an initiative that brings the industry together with the goal of creating a circular economy for textiles. The report presents a positive new vision for the industry to work together in a creative way; exploring new materials, pioneering business models and finding ways to scale technologies and solutions needed to create a new textiles economy.