The new store opening was highly anticipated with locals queuing from 2:00pm two days before to get the first glimpse of one of the worlds largest H&M stores and all of the latest fashion collections. The 6,000 square metre store which spans two levels, houses a selection of fashion and accessories for men, women, teens and kids.
The hype outside the store began at 7:00am when H&M served coffee, and snacks and exclusive gift bags were given to those excited fans who were first in line. Colombian Radio Host Alejandro Marin was on hand to do a live radio remote from the new store and interact with fans in line. TV host and local influencer Laura Tobon was also part of the excitement and counted down the opening and hosted fans. The first eager fans in line were also treated to gift cards with 600,000 pesos to enjoy all of the fabulous fashion in store and the next 300 people received 150,000 pesos each. H&M staff then performed their iconic team dance along with award winning dance troop Dunkan Dance to add to the electric atmosphere.
“We have been waiting for this day for a long time now and the response from our fans in Bogota was worth the wait! I am proud to welcome shoppers to our very first store and we are pleased to be able to offer our customers added value through fashion, quality and sustainability at the best price”
says North American Continental Manager Daniel Kulle.