Press release

H&M’s fashion-forward and conscious-led activewear

Blending fashionable design with highly functional details, H&M is thrilled to announce that the latest activewear collection is also made in sustainable materials. Inspired by nature and strong women, the collection will be available globally in select stores starting December 28th and online at hm.com January 4th.

28 Dec, 2017 09:00 CET

Revolving around the theme of “In it for the long run”, the activewear collection includes a versatile range of tights, sports bras, hoodies and tops for training, running and yoga. There is an emphasis on nature and sustainability, through the prints and the colour palette of green tones, black and beige, but also the predominant use of recycled polyester and elastane in each and every piece. The garments have functional details such as being quick-dry and seamless for maximum comfort, plus built-in support and holes for ventilation. Designs are fresh, figure-flattering and fashion-forward with contrast panelling, criss-cross backs and decorative webbing. The result is a truly modern activewear collection that reflects the importance of conscious fashion today.

“By bringing together the functional and feminine, the aim is to give customers a stylish, conscious sports collection. And not just through the fabrics – we utilised a new knitting technique that creates seamless garments while using less yarn or fabric waste. Blending function with sustainable thinking and fashion in this way is the way forward,”

                                                                                                                  Petra Smeds, Head Designer of sportswear

 

This collection also characterises H&M’s continued commitment to sustainability and is just one of the several steps H&M is making towards their overall goal of becoming 100% circular. Ultimately, H&M want to create a closed loop for textiles in which unwanted clothes can be reused or recycled into new treasures.

For more images and information about the collection, please visit H&M Image Gallery.

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