The latest edition of C/O Cheap Monday is therefore about shifting the context – from workwear to fashion - around an existing piece of clothing, thereby saving these garments from going to waste. Furthermore, the process saves on virgin materials, climate emissions, water and chemical use. The ambition is to expand the vision around how to recycle clothes while asking one’s self: what other unvalued sources are there out there?
The capsule collection consists of jackets, work chinos, tees, sweats and a shopper bag, all made from discarded workwear with the right, sought-after, worn look. Removed patches, holes and discolouration makes each garment unique.
“To constantly work towards a more sustainable future is very important to us. With this C/O Cheap Monday collection we discovered a signiﬁcant source of garments that would otherwise be discarded as trash. Since the garments are all the same design, it makes this project scalable which is the unique part of it. To give these products a new life feels great, as each garment already carries a lot of history.” – says Carl Malmgren, Creative Director at Cheap Monday.
The project is initiated by Cheap Monday together with Re:Textile, a project within Science Park Borås in Sweden which focuses on developing structures for circular processes and redesign in the textile industry. The goal is to create new business opportunities and use less planetary resources. www.retextile.se
The capsule collection will be available on www.cheapmonday.com and at selected retailers from October 2nd, 2018.
ABOUT C/O CHEAP MONDAY
C/O Cheap Monday – read “Care of Cheap Monday” – is a Sustainability Lab. Released once a year, the capsule collection is where the brand tests & explores the possibilities of new materials and processes to create more sustainable products. When a new technique proves successful Cheap Monday then incorporates it to the main collection. For instance, recycled cotton from post-consumer waste ﬁrst appeared in the 2017 edition of C/O Cheap Monday and is now used in the main denim line.
To support the release of C/O Cheap Monday 2018, the brand produced a short documentary showcasing the entire process including ﬁrst-hand insights from Carl Malmgren as well as several key actors of the project.
ABOUT CHEAP MONDAY
In the early 2000s, denim was wildly popular and equally expensive. Denim collector and retailer Örjan Andersson wanted to make great quality jeans for everyone. In March 2004, he created the tightest jeans ever made, called TIGHT. Its great price, unwashed, super tight ﬁt and its infamous skull logo became an instant success; the ﬁrst eight hundred pairs ﬂying off the shelves in a matter of two weeks. Cheap Monday was born. After the initial success, the brand experienced exceptional growth. From January 2005, it started to design and deliver full collections for women and men. In 2008 Cheap Monday became part of the H&M portfolio. The brand has its ﬂagship store in London Carnaby Street showcasing its collection of denim, apparel, footwear and accessories for all genders. Cheap Monday is also available in over 3000 of the best boutiques and stores worldwide. Along with asserting its success and rapid growth, Cheap Monday remains focused on delivering bold, modern Jeanswear for people who appreciate, create and shape popular culture. Cheap Monday Icon Store - 39 Carnaby Street, London.