Press release

Denim for all at H&M with Suki Waterhouse, Anaïs Gallagher and Adonis Bosso

Wear denim your own way at H&M this spring, with new attitude for everyone’s favourite fabric. It’s about denim for all, with fresh silhouettes, coloured denim and a new passion for double denim looks. The mood is captured in the brand new global campaign that highlights the diversity of denim at H&M this season. Starring actress and model Suki Waterhouse, alongside Anaïs Gallagher and Adonis Bosso, the campaign features music sung by Suki herself. A wide range of the denim pieces for women, men, Divided and kids launches in H&M stores worldwide and on hm.com from beginning of February.

1 Feb, 2018 09:00 CET
“Denim is like a blank canvas on which we can express ourselves every single day. It’s like the wardrobe of my life and there are so many different ways to wear denim. It gives you fresh ideas for expressing your personal style,”

Suki Waterhouse

“At H&M, we believe denim is for everybody. This spring is all about wearing denim your own way, with fresh cuts and colours for all. And we’re in love with double denim,” says Pernilla Wohlfahrt, H&M’s Head of Design.

For women there are so many new denim suggestions this spring. For a new twist, think about colour, the blush pink and yellow denim jackets and boyfriend jeans look fresh styled together, while a long reworked denim skirt have a well-loved feel and stitch details for extra edge. Wide denim pants are held by a tied denim belt, while blue jeans have the perfect fades and tears. Meanwhile blue denim jackets are embellished with patches and embroidery and oversized white denim jackets are decorated with pearls.

For men, it’s about the perfect denim jacket and jeans, whether it’s distressed or in the cleanest denim. Denim for teenage girls gets playful, with patchwork denim jackets, denim slip dresses cut from two contrasting cloths, and high-waisted jeans. For kids, there’s all the faded styles to explore the full denim look.

Please visit our Image Galley for more images.

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