First launched earlier this year across five European markets – Denmark, Sweden, Norway, Germany and UK - including our first stand-alone store in Westfield London (White City), the aim of H&M HOME concept store is to be an inspiring interiors destination that will bring together the latest products from the full H&M HOME assortment, as well as a selection of pieces from a curated selection of other brands.
“Our H&M HOME concept stores complement to our digital offering by offering personal service from H&M HOME colleagues, and allowing our customers to interact with the products in an inspirational environment. We are investing in a next level customer experience, and we could not have hoped for a better location for our upcoming concept store. We are very proud to be a part of the legendary Regent Street,” says Anders Sjöblom, Managing Director of H&M HOME.
The exact opening date and full details of the products, services and experiences that will be available at H&M HOME on Regent Street will be revealed in the new year.