Out of all companies in the world, H&M group was the most frequently praised one by NGOs and activists in 2017. This is the finding of a study published by SIGWATCH, the world market leader in analysis of NGO and activist campaigns. Since 2016, H&M group climbed from rank ten to one. At the same time, we have improved our position significantly in the ranking of most frequently criticized companies by these stakeholders. From being ranked seven to forty.
We are proud to see that H&M group's ambitious sustainability strategy - to lead the change towards circular and renewable fashion while being a fair and equal company - has been well received by all these NGOs and activists. We are committed to continue strengthening our relations with stakeholders with our collaborative and transparent way of working.
For more information about our extensive work in sustainability, please visit sustainability.hm.com