Press release

H&M debuts at Metropolitan Museum of Art Costume Institute Benefit 2015

H&M collaborated with fashion icon Sarah Jessica Parker, and in honor of their first time taking a table adorned celebrity guests in custom H&M looks including Vanessa Hudgens, Janelle Monae, Banks, and Odell Beckham Jr.

5 May, 2015 11:00 CEST

Inspired by this year’s exhibition theme, “China: Through the Looking Glass”, H&M’s design team created one-of-a-kind looks in collaboration with each of its guests. The designs honour each individuals unique personal style and features intricate detailing such as hand done beading and embroideries, and design elements such as pleating inspired by the folds of a fan.

“It has been an honour and a pleasure for H&M to take part in fashion’s most prestigious event of the year. Each of our specially designed outfits both captures the mood of the exhibition, and shows the fun of fashion that is so important to H&M,” says Pernilla Wohlfahrt, H&M’s Head of Design.

“Music and fashion go hand in hand. It was such an honor to collaborate with my friends at H&M to create an original look that perfectly represents my style,” says singer Janelle Monae.
 
“It’s been a pleasure to be able to work with H&M and have the opportunity to wear something with such great quality and is customized to my personal style,” says athlete Odell Beckham Jr.

Known as one of fashion’s most influential style icons of our time, H&M had the privilege to work with 2015 Costume Institute Benefit Committee member Sarah Jessica Parker to create her look for this year’s gala. Sarah Jessica wore a one-shouldered black silk dress, which she designed in collaboration with H&M, with a draped train embroidered with Scarlet poppies. The dress also included a patch work panel, made of sustainable fabric and embellishments, highlighting H&M’s vision of making fashion sustainable and sustainability fashionable.

“Being able to see something you envision come to life is a very rewarding opportunity. I’ve had so much fun collaborating with H&M to create a dress that reflects the character and splendour of this incredible exhibition,” says Sarah Jessica Parker.

Guests wearing one-of-a-kind looks included:
Sarah Jessica Parker, wearing a custom made H&M one-shouldered black silk dress, which she designed in collaboration with H&M, with a draped train embroidered with Scarlet poppies.

Actress and Singer, Vanessa Hudgens, wearing a custom made H&M pleated crimson tea-length dress, embellished with Swarovski crystals.

Singer, Janelle Monae, wearing a custom made H&M mandarin collared cropped tuxedo jacket caped suit, with contrast detailing.

Singer, Banks, wearing a custom made H&M off-the-shoulder, sultry, bias-cut gown in Chinese red.

Athlete, Odell Beckham Jr., wearing a custom made H&M deep plum two-button velvet blazer, with a slim-fit tuxedo trouser topped off with black satin accessories. 

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