Press release

H&M opens first store in Serbia

10 Jan, 2013 09:00 CET

The first store in Serbia, in the capital Belgrade, is planned to open during autumn 2013. Other new markets for H&M during 2013 are Chile, Estonia, Lithuania and via franchise in Indonesia.

– We look very much forward to opening the first H&M store in Belgrade. We are excited to be able to offer fashion and quality at the best price to our customers in Serbia from autumn 2013, says Karl-Johan Persson, CEO at H&M.


Contact person:

Camilla Emilsson-Falk
Head of Mediarelations
Telephone: +46 8 796 39 95

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