The first store in Serbia, in the capital Belgrade, is planned to open during autumn 2013. Other new markets for H&M during 2013 are Chile, Estonia, Lithuania and via franchise in Indonesia.
– We look very much forward to opening the first H&M store in Belgrade. We are excited to be able to offer fashion and quality at the best price to our customers in Serbia from autumn 2013, says Karl-Johan Persson, CEO at H&M.
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