Press release

H&M Man collection

Mads Mikkelsen to model H&M's menswear this autumn

2 Jul, 2007 10:00 CEST

Classic tailoring, jersey basics, knitwear and uniform-inspired pieces are key for this autumn's menswear collection from H&M. This is an exclusive collection in grey, white and black with accent colours in purple and blue. The model for this season's ad campaign is Mads Mikkelsen, one of Scandinavia's leading international actors.

'I've been wearing H&M clothes since I was a boy. H&M is a great brand and it is always exciting to see what they will come up with next. I was delighted when they asked me to be part of this autumn's campaign. H&M is innovative, fashionable and cool, and I am looking forward to our cooperation,' says Mads Mikkelsen.

Suits are single-breasted and slim fit for autumn, whilst shirts are plain, checked or striped. New colour ways have been introduced for shirts & v-neck sweaters these are purple, petrol, navy, moss green and wine. A heavy cotton coat worn with a fine cashmere scarf completes the tailored silhouette. A separate jacket, peacoat or a uniform-inspired jacket is combined with tailored trousers or jeans. These are worn layered with a grandad tee or shirt and a knitted sweater or sleeveless pullover in black.

'We are really pleased that Mads Mikkelsen will be modelling this season's menswear. He symbolises the pared-down and masculine look that much of this autumn's fashion at H&M is centred around,' says H&M's head of design Margareta van den Bosch.

INSPIRATION: Classic tailoring and 90s minimalism

COLOURS: Black, grey and white with bright accent colours such as red and purple.

MATERIAL: Tweed, cool wool, merino wool, cashmere, cotton.

PATTERNS: Simple graphic patterns such as stripes and checks.

ACCESSORIES: Accessories are classic; knitted hat and scarf, leather gloves, leather belt and weekend bags in leather or canvas.

SAMPLE PRICES:
Wool suit: £149.99
Cotton shirt: £24.99
Wool cardigan: £39.99
Cotton grandad tee: £19.99
Jeans: £34.99
Wool scarf: £9.99
Leather gloves: £19.99
Weekend bag: £99.99

To view film material with Mads Mikkelsen:

Windows Media Player

Quicktime

To download the film material click here .

Campaign pictures can be downloaded .


For more information please contact H&M’s press service:
E-mail: mediarelations@hm.com
Telephone: +46 8 796 53 00

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