Press release

Stella McCartney for H&M in 400 selected stores from November 10

The women's collection 'Stella McCartney for H&M' is being launched in approximately 400 selected H&M stores on November 10. The focus is on stores in major cities and the collection will be presented in a special area of its own within the store.

4 Nov, 2005 09:00 CET

'For me, 'Stella McCartney for H&M' is a fantastic way of reaching a wider female audience with a collection that is attractively priced yet offers high quality together with a superb fit and details,' says Stella McCartney.

With designs based on favourites from Stella McCartney's own previous collections, the one-off autumn collection comprises of around 40 different pieces and accessories and bares the unmistakable Stella McCartney signature, combining soft feminine style with masculine tailoring. H&M customers will be able to buy typical Stella McCartney pieces such as narrow drainpipe jeans with stylish details, oversized sweaters, cool tops and t-shirts, sharply tailored suits and feminine evening wear.

'Stella McCartney is a personal favourite of mine and I know she is also one of the favourite designers of our fashion-conscious customers. She has put together a stylish, easy-to-wear, feminine collection that I think our customers will love,' says H&M's head of design Margareta van den Bosch.

25 per cent of the proceeds from the sales of one garment, a t-shirt of one hundred per cent organic cotton, will be donated in full to various animal welfare organisations.

The 'Stella McCartney for H&M' collection will hit 400 selected H&M stores in 22 countries in Europe and North America from November 10.

For more information about the collection and to download press pictures see www.hm.com.

For more information please contact:
Annacarin Björne, telephone: + 46 8 796 57 57
E-mail: annacarin.bjorne@hm.com
Liv Asarnoj, telephone: + 46 8 796 53 82
E-mail: liv.asarnoj@hm.com

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Stella McCartney launched her eponymous label in 2001 as a joint venture with Gucci Group. The brand already includes a successful range of women's ready-to-wear, accessories, fragrance, eyewear as well as an acclaimed performance range with adidas. The Stella McCartney brand is distributed in 43 countries and operates three flagship stores in London, New York and Los Angeles.

Founded in Sweden in 1947, H&M is synonymous around the world with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers, children and cosmetics. The company's clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 45,000 employees and more than 1,100 stores in 22 countries.

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