Get involved

We want to lead the change towards a more sustainable fashion industry. We need you to help us on this journey — by making conscious fashion choices, treating your garments in a sustainable way and making sure to recycle your clothes when you have worn them out.

The way to sustainable fashion

We want to encourage customers to make conscious fashion choices. While all our products are made with care for the environment and respect for the people who make them, we also offer extra sustainable options.

Read more about conscious choices

Care for your clothes

Handling your clothes in a sustainable way not only prolongs the life of your fashion favourites. It also helps minimise their environmental impact and saves natural resources.

Read more about clothing care

Recycle your clothes

Drop off your old textiles in our stores to help us minimise the fashion industry’s environmental footprint. In the long run we want to be able to make new fashion out of old garments.

Read more about garment collecting

H&M uses cookies to give you the best experience on our website. If you continue to use our services, we'll assume that you're happy with this. Find out more about cookies.