Sustainable fashion

Sustainable fashion is a long-term way of looking at style for seasons to come. At the H&M group we love bringing fashion to the world in an exciting and conscious way. With all our brands, we offer fashion at outstanding value, in a sustainable way.

The fashion industry is the second biggest industry in the world and therefore, we have a great responsibility to help protect the environment. However, turning fashion into a greener industry is very challenging and not something we can do on our own. This is why we are working together with other businesses around the world, to truly be able to make a difference. 

More than organic cotton

Many people identify sustainable fashion as fashion that is simply made from sustainable materials. However, for us, the responsibility goes further than this, and spans across our entire value chain. We pose very strict demands on our suppliers, which include both social and environmental regulations, in accordance to our code of conduct; the Sustainability Commitment.

"Being a global brand comes with a lot of responsibility. We take this responsibilty very seriously, within all of our processes, in all of our markets.”

We are all part of it

We want to use our influence to bring systemic change to the industry and across the lifecycle of our products. Together with our colleagues, customers, stakeholders, business partners and peers, we can do this.  We can do this in many ways, from improving the livelihood of a cotton farmer, to encouraging our customers to recycle their clothes through our garment recycling scheme.

We want our customers to be proud of what they wear. Not only about how good they look, but also about the way the clothes are made and the environmental and social impact the garments have across our value chain.

Today, sustainable fashion goes way beyond organic cotton tees. All year round, we offer many sustainable basic fashion pieces, trendy tops and striking evening wear. Additionally, each year H&M launch the Conscious Exclusive collection. The collection comprises of high-end environmentally friendly pieces, aiming to move H&M’s fashion and sustainability development towards a more sustainable fashion future. We are committed to showing that sustainable fashion has a place on the red carpet as well as making it part of our daily offer in our stores. One of our goals is for all cotton in our range to come from sustainable sources by 2020. 

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