Today, clean freshwater is becoming an increasingly scarce resource. In the textile industry, water plays a particularly critical role. Growing cotton, dyeing fabrics, creating washed-out looks and not the least washing our clothes at home — all have an impact on water resources.

From keeping us healthy, and growing our food, to preserving natural environments; a plentiful supply of water is essential to the wellbeing of people and our planet. And, since we use a lot of water to produce and care for garments, it is essential to our business too.  

The fashion industry is water intensive. As a global, influential company, we believe we play an important part in conserving water ecosystems and increasing the access to safe drinking water and sanitation for the people around us.

We have worked on water issues for over a decade and built up a water strategy with the aim to be an industry leader in water stewardship. We have teamed up with a number of organisations such as the WWF, Solidaridad and the Swedish Textile Water Initiative to ensure water is used responsibly throughout the value chain and ultimately set new standards in the fashion industry.

Partnership with WWF

To further extend our work on water, the H&M group in 2013 partnered with WWF.  Together we developed a holistic strategy for water stewardship targeting four key themes

  • improving the use of water
  • building water awareness
  • collective action
  • measuring water impact and risk

This collaboration ran over three years and was the first of its kind in the fashion industry. In March 2016, we partnered with the WWF again, in a five year partnership. The focus is still on water stewardship, but also includes climate action and a strategic dialogue related to the H&M group and the textile industry’s broader sustainability challenges.

“After working closely together with H&M for the past three years, we know they are committed to being good stewards of shared resources, and eager to contribute to shifting the industry towards more sustainable models."

Mariann Eriksson, Marketing Director at WWF.

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