Sustainability strategy

Through our brands, we offer fashion and design at an outstanding value — but not at any price. We consider the needs of present and future generations, and our entire business must be conducted in a way that is economically, socially and environmentally sustainable. All of this is important for our future growth.

To meet the requirements of both present and future generations, everything we do needs to be economically, socially and environmentally sustainable. Sustainability is at the core of our business and will lead the way for our future growth.

Like many industries today, the fashion industry is too dependent on natural resources. By moving towards a circular business model, we want to transition from a linear production model to one that reuses old products, as the resource for new desirable fashion. In the short term, this will help keep textiles from ending up in landfills. In the long run, this can change the way fashion is made and used, massively reducing the need for extract­ing natural resources from our planet while promoting conscious resources for our designs.

Looking 20 or 30 years ahead, we need a strategy that will help ensure that our planet has enough resources to go around, and enables us to use those resources in a sustainable way. Therefore, we have developed a sustainability strategy with the overall vision to lead the change towards circular and renewable fashion, all while being a fair and equal company. 

That means running our businesses where we can offer great, affordable products, produced under good conditions, in a way that is in line with what our planet can afford.

The strategy has been developed with the help of internal and external stakeholders and experts from across our value chain, using an inclusive and science-based process. Together, we have defined our focus areas as 100% circular & renewable, 100% fair & equal and 100% leading the change.

We have set several ambitious goals and we will continue to set new goals for a sustainable fashion future.

·       By 2020, H&M group aims to use 100% sustainable cotton

·       By 2030, H&M group aims to use 100% recycled or other sustainably sourced materials in its products.

·       By 2040, H&M group aims to have a climate positive value chain  

“We want to use our size and scale to lead the change towards fully circular and truly sustainable fashion.”

Anna Gedda, Head of Sustainability

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