Market overview

In 1947, the womenswear store Hennes opened in Västerås, Sweden. Today, the H&M group is a global fashion and design company with 47 online markets and stores in 72 markets.


The H&M group’s ten largest markets
2019-02-28

MARKETS* STORES
FIRST STORE
Germany 466 1980
USA
575 2000
United Kingdom
301 1976
France
238 1998
China
535 2007
Sweden
176 1947
Italy
178 2003
Spain
170 2000
Netherlands 142 1989
Poland
186 2003
Others* 1,991  
Franchise stores**


255  


Total number of stores: 4,958 

13
13
13

* E-commerce is available in 47 markets including the group’s ten largest markets and the three franchise markets below with *.

** United Arab Emirates*, Kuwait*, Qatar, Saudi Arabia*, Egypt, Bahrain, Oman, Lebanon, Israel, Morocco, Jordan, Thailand and Indonesia.  

Franchising is not part of the general expansion strategy of the H&M group. Our stores are run by us directly, with the exception of some markets where we for regulatory reasons collaborate with franchising partners.

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