Market overview

In 1947, the womenswear store Hennes opened in Västerås, Sweden. Today, the H&M group is a global fashion company with stores in 66 markets and a strong digital presence.

 

MARKET STORES,
31 May 2017
FIRST STORE
Austria*
83 1994
Australia
25 2014
Belgium*
92 1992
Bulgaria*
20 2012
Canada*
87 2014
China*
475 2007
Chile 4 2013
Colombia 2 2017
Croatia*
15 2011
Cyprus 1
2016
Czech Republic*
48 2003
Denmark*
101 1967
Estonia*
9 2013
Finland*
63 1997
France*
236 1998
Germany*
457 1980
Greece*
35 2007
Hong Kong*
29 2007
Hungary*
42 2005
India 16 2015
Ireland*
24 2005
Italy*
172 2003
Japan*
74 2008
Kazakstan
2 2017
Lithuania*
9 2013
Macau* 2 2015
Malaysia* 39 2012
Mexico 27 2012
Luxembourg*
10 1996
Netherlands*
143 1989
New Zealand 1
2016
Norway*
127 1964
Peru 7 2015
Philippines 25 2014
Puerto Rico*
2
2016
Poland*
170 2003
Portugal*
31 2003
Romania*
55 2011
Russia*
124 2009
Serbia 10 2013
Singapore* 13 2011
Slovakia*
19 2007
Slovenia*
12 2004
South Africa 11 2015
South Korea*
39 2010
Spain*
172 2000
Sweden*
172 1947
Switzerland*
99 1978
Taiwan* 12 2015
Turkey*
68 2010
United Kingdom*
279 1976
USA*
496 2000
Franchise stores**


204  


Total number of stores: 4,498 (31 May 2017)

4
4
4

*Markets with e-commerce  (May 2017)

**United Arab Emirates, Kuwait, Qatar, Saudi Arabia, Egypt, Bahrain, Oman, Lebanon, Israel, Morocco, Jordan, Thailand and Indonesia.  

Franchising is not part of the general expansion strategy of the H&M group. Our stores are run by us directly, with the exception of some markets where we for regulatory reasons collaborate with franchising partners.

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