Weekday is a modern and mindful fashion and denim brand, with a distinct style that balances between femininity and masculinity and appeals to urban, conscious and style aware young adults. Weekday offers a dynamic shopping experience with Storemade printing stations and DJ booths – with a genuine focus on the future of fashion and society.
Mindful fashion and denim, influenced by Scandinavian style
Weekday in the world
Year founded, part of the H&M Group since 2008
May 31, 2018
In 2000 four friends opened a small store called Weekend. Originally only open on Saturdays and Sundays the store became so popular it expanded opening hours to seven days a week, creating the need for a name change. After developing the denim brand Cheap Monday, both brands joined the H&M group in 2008. Today Weekday carries an extensive in-house collection as well as a small selection of external brands.