Weekday is a Swedish denim and fashion brand influenced by youth culture and street style. Dedicated to encouraging self-confidence and self-expression, Weekday hopes to inspire customers through a dynamic combination of product, creativity and cultural understanding.
In 2000 four friends opened a small store called Weekend. Originally only open on Saturdays and Sundays the store became so popular it expanded opening hours to seven days a week, creating the need for a name change. Weekday currently ships to 19 online markets and has stores 9 countries, offering a unique retail experience and a carefully curated mix of women’s, men’s and accessories assortments, as well as a small selection of external brands.
your career at weekday
Weekday in the world
Year founded, part of the H&M Group since 2008
May 31, 2018