Legal notice

Privacy Policy

H &M works to ensure your privacy is protected when using our services. We therefore have a policy setting out how your personal data will be processed and protected. Any changes we have made to this data policy can be found by visiting our website.

Personal details

We take responsibility for all the personal data – such as your name and email address – that you provide us with when you subscribe to our newsletter on

These details are kept within the Hennes & Mauritz Group with the mother company - H & M Hennes & Mauritz AB - acting as the party responsible for your personal data under the Swedish Data Protection Act and its subsidiaries acting as personal data assistants/processors on behalf of the mother company. H & M Hennes & Mauritz AB maintains and processes your personal data in Sweden and in accordance with this Act.

We also take responsibility for all the personal data that we find out on recruitment. These details are processed within the country organization where you have directed your application while the data is stored in The Netherlands. Your country organization is also the party responsible for your personal data under the Data Protection Act of that specific jurisdiction. If you have any questions regarding your application and your personal details, please find contact information for your country H&M organization at under “Contact”.

H & M Hennes & Mauritz AB will not pass on your personal details to third parties.

Why do we take your details and what are they used for?

We use the information that we collect to fulfill our commitments to you and to provide you with the service that you expect. This includes sending you news for information purposes.

Terms of use


A cookie is a small text file that is saved to, and during subsequent visits on retrieved from, your computer. H&M uses cookies to enhance and simplify your visit on We do not use cookies to store personal information, or to disclose information to third parties.

There are two types of cookies; permanent and temporary (session cookies). Permanent cookies are stored as a file on your computer for some time. Session cookies are stored temporarily in your computer's memory and disappear when you close your browser.

We use persistent cookies to store your language choice. The cookie is called hmgroup-lang.

We also use cookies to keep track of that you have accepted the terms of download an which currency you have selected. These cookies are called hmgroup-gallery-terms and hmgroup-curr are stored on your computer for 7 days.

We use Google Analytics Advertising features for demographics and interest reporting, to better understand our visitors. The report shows age, gender and interests. No personally identifiable information will be kept or shown and we cannot connect the information to specific users.

Third-Party Cookies

We use third-party cookies to collect statistics in aggregate form in analysis tools such as Google Analytics. We also use Google Analytics Advertising Features. The cookies used are both permanent and temporary cookies (session cookies). 

You can easily erase cookies from your computer or mobile device using your browser. For instructions on how to handle and delete cookies please look under "Help" in your browser. Using your browser can choose to disable cookies, or to receive a notification each time a new cookie is sent to your computer.

Read more about how you can opt out here:

We also use Hotjar cookies to collect information to better understand our visitors. Neither Hotjar or the H&M group sell the collected data or information to other parties. The collected information will be anonymized wherever possible, all information collected is non-personal information and not traceable.

Hotjar can provide information to third parties if they are required by law, or if third parties process the information on behalf of Hotjar.

Read more about how you can opt out cookies from Hotjar here:

Please note that if you choose to disable cookies, you will not be able to take advantage of all features on the site.

Links may contain links to other websites beyond our control. We cannot be held liable for breaches of integrity or content on these websites - we simply provide the links to make it easier for people visiting our site to find more information within specific areas.


The content on this site are copyrighted and belong to H & M Hennes & Mauritz AB.


We cannot guarantee that the colours shown on the website exactly reproduce the colours of the actual garments. This partly depends on the colour reproduction on your computer.

H & M Hennes & Mauritz AB
Mäster Samuelsgatan 46A
106 38 Stockholm

Telephone: +46 (0)8 796 55 00
Fax: +46 (0)8 24 80 78

Companies register: Bolagsverket/Swedish Companies Registration Office
Company registration number: 556042-7220
Authorised representative: Karl-Johan Persson
VAT registration number: VAT NO. SE556042722001

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